I’m sorry if you’re in advertising and marketing…

Welcome to AI Collision 💥,

In today’s collision between AI and our world:

• Do it, Studio Ghibli style
• Terry the Tea Tiger
• Me, Muppet style

If that’s enough to get the adverts AI-ing, read on…

AI Collision 💥

OpenAI just released a massive update to the capabilities of ChatGPT. And it’s already causing utter chaos in the marketing and advertising industry.

While most people are putting the new updates to work on (weirdly) making every image they can think of look like a Studio Ghibli cartoon, there’s a very more impactful and serious consideration to take on board.

Albeit I did decide to see just how good the “Draw this image in the style of Studio Ghibli” thing was…

It’s pretty good:

Anyway, this massive update is down to the creative ability of ChatGPT to recreate image or just create images in particular styles.

What some smart people have figured out is that also means the ability for ChatGPT to create things like infographics, and advertising.

To give you an example, I’m going to show you more specifically what it can do.

Here’s a pretty well known ad:

I uploaded the image to ChatGPT, then entered the prompt,

Recreate this ad, but make the monkey, Terry the Tiger, and make the product, Kellogg’s Frosted Flakes. Keep the character the same texture.

It took about three minutes to do, but here’s the end result.

I don’t know about you, but this blew me away.

The other thing that surprised me, was its ability to draw on Terry the Tiger’s well-known catch phrase and integrate that into the advert. It was able to think about the idea behind the prompt without having to be specifically prompted.

Now, yes, I know this is just taking an existing piece of creative and then reproducing it, which opens a whole can of intellectual property rights as well, but the glaring fact is how good it is, how creative it’s been.

I think this does two things.

1. It actually helps creative agencies to produce even more creative content. Drawing on inspiration from others isn’t a bad thing, copying is, but surely when you can use these tools to enhance your output, that’s a net benefit.
2. It allows smaller businesses that might not have the financial resources to scale up lean. By that I mean instead of having to pay massive fees and charges for marketing and advertising, they can get a ChatGPT subscription and look to at least start their own marketing and advertising, leaning on what ChatGPT can do.

I tend to think 2. is the more exciting outcome as well. What AI is providing are the tools and resources for anyone to take an idea through to completion. Sure, the chances are still likely that many businesses and start-ups will fail, but at least it will be easier and require less capital to find out. But it then also likely makes the chances of success higher too, and if even a 10% to 20% increase in those that make is what this can achieve, that’s going to contribute up to £48 billion per year.

It’s a fun, and exciting time to be alive! And well worth keeping tabs on what developments come next for ChatGPT.

#AD

Don’t miss out: potential largest IPO of the decade

Elon Musk’s estimated $180 billion Starlink IPO would be the biggest public offering in history, creating untold fortunes from day one. Silicon Valley insider James Altucher has found a way for you to take advantage before the potential IPO – with no special accounts and as little as £40.

Capital at risk.

Boomers & Busters 💰

AI and AI-related stocks moving and shaking up the markets this week. (All performance data below over the rolling week).

Boom 📈

• Predictive Oncology (NASDAQ:POAI) up 41%
• Tesla (NASDAQ:TSLA) up 15%
• Palantir (NASDAQ:PLTR) up 7%

Bust 📉

• Western Digital (NASDAQ:WDC) down 5%
• Broadcom (NASDAQ:AVGO) down 8%
• Vertiv (NYSE:VRT) down 8%

From the hive mind 🧠

• There’s a LOT going on in this headline. So here’s the headline… “Kim Jong Un watches as North Korean military tests AI suicide drone.” Enjoy.
• It took a while to catch up, and it was DeepSeek that led the way, but now ChatGPT, Gemini, Grok and finally Microsoft can show you how they reason and “think” in real time.
• Look, there are some cases at the moment where AI will be better than humans at things, some cases where it will be worse. The key thing is to use, and cooperate with AI to perform better, be more productive, and to achieve overall better outcomes.

Artificial Polltelligence 🗳️

Weirdest AI image of the day

This is one of mine today. It’s an image of me at CES, in the style of The Muppets courtesy of ChatGPT again.

ChatGPT’s random quote of the day

Thanks for reading, and don’t forget to leave comments and questions below,

Sam Volkering

Editor-in-Chief

AI Collision